PixelYourSite manages the Meta (Facebook) Pixel and related tracking tags, and stores traffic source, landing page, UTM campaign, and ad click ID information to attribute conversions to marketing campaigns.
Service URL: www.pixelyoursite.com (opens in a new window)
pbid
Stores a unique external ID used to match visitor events sent to advertising platforms such as Meta.
6 months
pysTrafficSource
Stores the traffic source (referring site) that first brought the visitor to the website.
7 days
pys_utm_term
Stores the UTM term parameter from the visitor's first traffic source for campaign attribution.
7 days
pys_utm_source
Stores the UTM source parameter from the visitor's first traffic source for campaign attribution.
7 days
pys_utm_medium
Stores the UTM medium parameter from the visitor's first traffic source for campaign attribution.
7 days
pys_utm_content
Stores the UTM content parameter from the visitor's first traffic source for campaign attribution.
7 days
pys_utm_campaign
Stores the UTM campaign parameter from the visitor's first traffic source for campaign attribution.
7 days
pys_start_session
Marks the start of a visitor session for tracking purposes.
Session
pys_session_limit
Used to limit how often session-based tracking events fire during a visit.
60 minutes
pys_padid
Stores the Pinterest ad click ID so conversions can be attributed to Pinterest ad clicks.
7 days
pys_landing_page
Stores the first page the visitor landed on, used for conversion attribution.
7 days
pys_gadid
Stores the Google Ads click ID (GCLID) so conversions can be attributed to Google ad clicks.
7 days
pys_first_visit
Records whether this is the visitor's first visit to the website.
7 days
pys_fbadid
Stores the Meta (Facebook) ad click ID so conversions can be attributed to Facebook/Instagram ad clicks.
7 days
pys_event_referrer
Stores the referring page URL to include with tracked events.
Session
pys_bingid
Stores the Microsoft (Bing) Ads click ID so conversions can be attributed to Bing ad clicks.
7 days
last_pysTrafficSource
Stores the most recent traffic source (referring site) that brought the visitor to the website.
7 days
last_pys_utm_term
Stores the most recent UTM term parameter from the visitor's traffic source for campaign attribution.
7 days
last_pys_utm_source
Stores the most recent UTM source parameter from the visitor's traffic source for campaign attribution.
7 days
last_pys_utm_medium
Stores the most recent UTM medium parameter from the visitor's traffic source for campaign attribution.
7 days
last_pys_utm_content
Stores the most recent UTM content parameter from the visitor's traffic source for campaign attribution.
7 days
