Cookie Policy
This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|---|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics (GA4) collects information about how visitors use the website, such as pages visited and time spent, so we can measure and improve site performance. Loaded through Google Tag Manager.
Learn more| Name | Description | Duration |
|---|---|---|
| _ga_J1P29QB2MR | Used by Google Analytics (GA4) to persist session state and count visits for this website's analytics property. | 2 years |
| _ga | Registers a unique ID used to distinguish visitors and generate statistical data on how the website is used. | 2 years |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Facebook Pixel
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|---|---|
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
Google Ads
Google Ads conversion tracking measures which ad clicks lead to calls, form submissions, and other actions on the website, and links conversions back to the ads that drove them. Loaded through Google Tag Manager.
Learn more| Name | Description | Duration |
|---|---|---|
| _gcl_aw | Stores the Google Ads click ID (GCLID) when a visitor arrives from an ad, so conversions can be attributed to that ad click. | 90 days |
| _gcl_au | Set by the Google Conversion Linker to store and track conversions from Google Ads. | 90 days |
PixelYourSite
PixelYourSite manages the Meta (Facebook) Pixel and related tracking tags, and stores traffic source, landing page, UTM campaign, and ad click ID information to attribute conversions to marketing campaigns.
Learn more| Name | Description | Duration |
|---|---|---|
| pbid | Stores a unique external ID used to match visitor events sent to advertising platforms such as Meta. | 6 months |
| pysTrafficSource | Stores the traffic source (referring site) that first brought the visitor to the website. | 7 days |
| pys_utm_term | Stores the UTM term parameter from the visitor's first traffic source for campaign attribution. | 7 days |
| pys_utm_source | Stores the UTM source parameter from the visitor's first traffic source for campaign attribution. | 7 days |
| pys_utm_medium | Stores the UTM medium parameter from the visitor's first traffic source for campaign attribution. | 7 days |
| pys_utm_content | Stores the UTM content parameter from the visitor's first traffic source for campaign attribution. | 7 days |
| pys_utm_campaign | Stores the UTM campaign parameter from the visitor's first traffic source for campaign attribution. | 7 days |
| pys_start_session | Marks the start of a visitor session for tracking purposes. | Session |
| pys_session_limit | Used to limit how often session-based tracking events fire during a visit. | 60 minutes |
| pys_padid | Stores the Pinterest ad click ID so conversions can be attributed to Pinterest ad clicks. | 7 days |
| pys_landing_page | Stores the first page the visitor landed on, used for conversion attribution. | 7 days |
| pys_gadid | Stores the Google Ads click ID (GCLID) so conversions can be attributed to Google ad clicks. | 7 days |
| pys_first_visit | Records whether this is the visitor's first visit to the website. | 7 days |
| pys_fbadid | Stores the Meta (Facebook) ad click ID so conversions can be attributed to Facebook/Instagram ad clicks. | 7 days |
| pys_event_referrer | Stores the referring page URL to include with tracked events. | Session |
| pys_bingid | Stores the Microsoft (Bing) Ads click ID so conversions can be attributed to Bing ad clicks. | 7 days |
| last_pysTrafficSource | Stores the most recent traffic source (referring site) that brought the visitor to the website. | 7 days |
| last_pys_utm_term | Stores the most recent UTM term parameter from the visitor's traffic source for campaign attribution. | 7 days |
| last_pys_utm_source | Stores the most recent UTM source parameter from the visitor's traffic source for campaign attribution. | 7 days |
| last_pys_utm_medium | Stores the most recent UTM medium parameter from the visitor's traffic source for campaign attribution. | 7 days |
| last_pys_utm_content | Stores the most recent UTM content parameter from the visitor's traffic source for campaign attribution. | 7 days |
